If you are a work at home Mom, or are involved in your own business in any way, you know how hard it can be to ask for the sale. Selling just does not come naturally to most people, and it can be an uncomfortable and humiliating process for even the most confident person. In addition, there are no easy ways to overcome this discomfort.
Really, the best way to make the sales process easier is to genuinely believe in the product you are marketing; be educated about the product so that you can answer all questions; use ethical marketing practices; and understand that at some point, you are going to have create a call to action.
You are going to have to ask for the sale. You do not always have to do this by physically asking though, you can ask for the sale in your sales letter or in other marketing materials, and it truly does not have to be the hardest part of your sales process. If you are like many marketers, you can get so caught up in informing the customer about the product benefits, that you forget to simply give the customer clear instructions on how to take the next step. You must understand that if you do not give clear instructions, you will lose a very large percentage of interested people.
There are many simple ways that you can create a call to action through your website. You can use a simple web button, you can include forms for the customer to fill out, or in your sales letter, you can give clear contact or purchasing instructions. Just remember when you are creating your call to action to use action words like Buy, Call, Subscribe, Donate, Register etc. If you do things this way, the customer knows exactly what you want her to do.
A great resource that you can use to get advice on growing your online business is 123Marketing.Com and Wikipedia.
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