iVigil Offers and App with a Purpose

If you love hearing about new apps like I do, one of best apps that you will ever see has been developed by iVigil. 

iVigil is an application which can be used by cause marketers in an effort to help raise awareness and promote their particular cause. They call this a viral cause marketing tool. The stated goal of this application is to empower 200 million iPhone devices.

The first two causes which they intend to promote are World Peace and Women Empowerment. These are some excellent causes which should see a tremendous amount of support. After all, who would not be willing to get behind either of these?

Personally, I think the power of such an application is incredible. Since this was developed by a group of well-connected Linked In members, it is obvious that they understand the power and effectiveness of social media. A viral application like this is basically a type of social media.

They also focus a lot on what is known as disruptive technology. Something like this, if it proves effective has the power to actually create changes in app technology, social media and a number of additional related industries and conventions.

As a marketer myself, I can see the power in this. Most cause marketing is fairly expensive. Typically, after expenses the cause is only left with around 50 to 60 percent of whatever money was raised. Using iVigil as a marketing tool can reduce these costs significantly (as little as 5 or 10 percent). This is an incredible tool that all cause marketers should take advantage of.

How to Create a Call to Action

If you are a work at home Mom, or are involved in your own business in any way, you know how hard it can be to ask for the sale. Selling just does not come naturally to most people, and it can be an uncomfortable and humiliating process for even the most confident person. In addition, there are no easy ways to overcome this discomfort.

Really, the best way to make the sales process easier is to genuinely believe in the product you are marketing; be educated about the product so that you can answer all questions; use ethical marketing practices; and understand that at some point, you are going to have create a call to action.

You are going to have to ask for the sale. You do not always have to do this by physically asking though, you can ask for the sale in your sales letter or in other marketing materials, and it truly does not have to be the hardest part of your sales process. If you are like many marketers, you can get so caught up in informing the customer about the product benefits, that you forget to simply give the customer clear instructions on how to take the next step. You must understand that if you do not give clear instructions, you will lose a very large percentage of interested people.

There are many simple ways that you can create a call to action through your website. You can use a simple web button, you can include forms for the customer to fill out, or in your sales letter, you can give clear contact or purchasing instructions. Just remember when you are creating your call to action to use action words like Buy, Call, Subscribe, Donate, Register etc. If you do things this way, the customer knows exactly what you want her to do.

A great resource that you can use to get advice on growing your online business is 123Marketing.Com and Wikipedia.